With over 10 years of experience within the marketing and events industry, I bring a diverse and creative skill set to any project I work on with passion and enthusiasm.
As a collaborative team member with management experience I have developed strong interpersonal skills that allow me to foster relationships with colleagues, vendors and clients.
As a Communications graduate I am trained in understanding the importance of staying connected to the community and stakeholders, and am motivated to create inclusive and unique experiences that connect with a variety of people.
Lead a six member internal creative team, coordinators and external agencies to develop new advertising and marketing concepts for all campaigns and initiatives. As well as plan and coordinate media buys and budgets, as well as the execution of campaigns by determining the creative direction for all advertising and communications while ensuring compliance with brand standards and government regulations.
Niagara Casinos
Managed all sponsorships and partnerships for the Casino, while supporting and reporting on the overall marketing initiatives for the marketing department, as well as determined KPIs while forecasting and delivering on the ROI for advertising and media placements.
Niagara Casinos
Develop and execute marketing materials for advertising campaigns through radio, OOH, events, print media, email and direct mail while overseeing the creative development of collateral and media placement.
Niagara Casinos
Responsible for the research, development, planning, execution and post evaluation of assigned VIP events of 500+ guests.
Niagara Casinos
Coordinated with vendors and sponsors to create programming and events for the Burnbrae Farms Food & Lifestyle Stage.
The Royal Agricultural Winter Fair
Managed and oversaw events, venue sales and building maintenance, while building relationships with new clients and fostering relationships with existing clients.
The Burroughes
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Canadian Broadcasting Corporation (CBC)
Worked with three separate departments within the Canadian Broadcasting Corporation to assist with the planning and execution of a variety of programs and events, as well as support the production team through the duration of the 2016 Rio Olympics by assisting with day-to-day requests and needs.
Americana Conference Resort & Spa
Acted as a liaison with the managers of various departments and locations to develop an artistic and creative approach to moderating and inspiring promotional materials for a variety of social media channels.
Socially Steph
Comb. Honours BA - Communication Studies & Cultural Studies
Minor in Film Studies
Post Graduate Certificate - Event Management
Certificate - Web Design
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