Working with the promotions team, it was my responsibility as Advertising Coordinator for Fallsview Casino and Casino Niagara to ensure that a strategic marketing plan is developed and implemented in order to ensure KPIs are met for each promotion and we are compliant with the AGCO and OLG Responsible Gambling policies.
Acting as a liaison between internal departments and the marketing team, as the Advertising Coordinator at Fallsview Casino Resort and Casino Niagara my role was to assist in developing promotional materials for property amenities and ensuring alignment with stakeholder's vision. By tracking the marketing deliverables, I was able to assess and provide marketing expertise in order to support the development of sales initiatives and identify the potential for future growth opportunities
Sent to approximately 250,000 patrons, the monthly Players Insider newsletter is a cornerstone of Fallsview Casino Resort and Casino Niagara’s marketing initiatives. Keeping patrons up to date on all entertainment announcements, upcoming promotions and insider information about the property, the Players Insider enhances the relationship between the casino’s brand and those who read it. Each month I was responsible for developing the layout, writing unique and compelling copy, sourcing the print materials, editing and proofing throughout the design process, and working with internal departments in order produce a high quality publication.
As the Marketing Specialist for Niagara Casinos, I was responsible for managing all sponsorships and partnerships for the Casino. Partnerships include the Toronto Maple Leafs, Toronto Raptors. Toronto Argonauts, TFC, and the OLG.
